The other day I went to my bank and found the comic pictured to the right on the front table right as you walk in. A comic teaching children the value of saving money as several popular heroes team up to defeat a villain that seems to have an impulse buying problem; afterall to afford a variety of gadgets that large, you’d need to be the primary shareholder of Stark Industries or Wayne Enterprises.
Comics have a long history of being used to create age appropriate PSA’s, but this is the first time I have seen them at a financial institution. Super heroes have suffused modern culture.
According to my Social Media feeds, I am one of the few people that is excited about seeing The Amazing Spider-Man 2 tonight. Given the quality shown in the trailer that ambivalence surprises me, regardless of how this film is received though, comic movies are definitely here to stay. At present, 3 of the top 10 highest grossing films of all time are comic book based, and in the last 6 years, the year’s highest grossing filsm have been comic book movies two thirds of the time.
What accounts for the recent popularity of such things? Comic books as a medium, and super heroes an idea have been around quite a while, but they have not exactly been booming in recent years. Indeed, by a variety of metrics, the medium has been quite stagnant.
That is not to say of course that a quarter of a billion dollars is anything to sneeze at.
Is it just that technology has finally caught up to the imaginations of artists then, or is there more too it? I have no idea, but I would love your thoughts on the subject.