I admit it. I find the people that crowdfund projects, and the reason they do it just as interesting as the project they are trying to get funded in many cases. I have given money to creators just because I would like to see them succeed, and passed on projects whose swag I would enjoy just because I don’t want to give them my money.
I especially enjoy ranting about the later group, and I’m always on the lookout for people that treat Kickstarter like it is a business.
That’s not quite right. I want every creator I pledge to treat his project in a dedicated and responsible way (not unlike a business plan,) I just don’t like people that are just here for the money. Over the last few months this behavior has certainly been on the rise (how many passionate minimalist wallet and knock off bicycle card creators can their be afterall?)
Lately though I have seen a new twist on this theme.
The rise of the professional Kickstarting class is upon us.
There are many examples: Mantic, Cool Mini or Not, Springboard, and Kickin’ it Games are the ones I have come across most recently. In most cases, these are companies that had another, more traditional business model that made a product and sold it the old fashioned way. Then they discovered Kickstarter.
- Mantic is on its fourth project, and well on its way to a new high score.
- Cool Mini or Not has raked in $5.6 million in funding for its projects.
- Springboard has launched more than a dozen products successfully.
Some of the above projects I have backed, but all of them now annoy me; I know its just personal preference but I don’t feel like this is what crowd funding is for. The silver lining here is that all of the above companies didn’t start out with this in mind – they stumbled upon this business model. That is where Kickin’ it Games differs. From their name on down they are a company designed to sell games on kickstarter. More correctly, they are designed to get you to pay them to sell your games on Kickstarter (all for a variety of hourly rates😉 like Springboard but without the runaway success or class.
It feels soulless Maybe I’m being too judgemental, I tend to do that, but I think that the creator’s passion is a crucial element to the crowd funding process. Agree or disagree, I would love to hear your thoughts on the subject.